Editorial Policy
Last updated: June 2026
Our approach to product recommendations
We compare products based on specifications, retailer information, buyer feedback, price, features and suitability. We do not claim hands-on testing unless clearly marked.
CoolHomeGuide does not claim hands-on testing of products unless a review is explicitly marked as "hands-on tested". Our recommendations are based on:
- Manufacturer specifications and technical data sheets
- Verified buyer reviews from UK retailers including Amazon UK, John Lewis, Currys and Appliances Direct
- Price and value assessment relative to competing products
- Energy class and running cost analysis using UK electricity pricing
- Noise level data from manufacturer specifications and buyer feedback
- Room size suitability based on BTU output and UK building characteristics
How we rank products
Products are ranked using a combination of factors including relevance to the page topic, buyer ratings, review count, price-to-performance ratio, energy efficiency, noise level, availability and delivery speed. Affiliate commission potential is one factor in our ranking algorithm but does not override product quality or suitability.
We aim to recommend the most suitable product for each use case, not the most profitable product. Our goal is to build long-term reader trust by providing genuinely useful recommendations.
Affiliate relationships
We may earn a commission when you buy through links on this website. This does not affect the price you pay. We aim to recommend products based on suitability, specifications, pricing and buyer needs.
We have affiliate relationships with retailers including Amazon UK, John Lewis, Currys, Appliances Direct and Meaco Direct. These relationships do not influence which products we recommend or how we rank them. Products are selected based on quality, suitability and value.
Price accuracy
Prices shown on CoolHomeGuide are correct at the time of writing but may change. We aim to update prices regularly but cannot guarantee real-time accuracy. Always check the current price at the retailer before purchasing.
Corrections and updates
If you believe any information on CoolHomeGuide is inaccurate, please contact us. We take accuracy seriously and will investigate and correct errors promptly.
Our commitment
CoolHomeGuide is committed to providing accurate, helpful and commercially transparent product information for UK and European consumers. We do not accept payment for editorial coverage or positive reviews.